Category: Industry News

Here’s why you need Social Media for your Small Business!

Remember Roughly 15 years ago marketing was vastly different than it is today. Ads were on billboards, newspapers, magazines, mailers, TV commercials and in movie theaters. Look at advertising now, it’s everywhere. Every website, every streaming platform, paper media, there is an incredible amount of ads on social networks. I am not talking strictly of

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Don’t be a Target – Data Breach

The speed of innovation in the technology world is difficult to imagine (think Virtual Reality gaming, Cloud Computing, even bendable phone screens) and the business world is fully immersed in the wave of innovation. The rapid rate of technological change brings some fantastic opportunities to our industry with new apps and software programs and widespread interconnectivity and data harvesting.

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December 31st Deadline for Oregon Laser Professionals

Many states are beginning to require a higher standard of professional certification to operate cosmetic lasers. Oregon is on the forefront of this and Allied Beauty Experts is proud to have our Certified Laser Professional exam, or CLP, as one of the few tests chosen to determine who can receive the Oregon Advanced Esthetician license. by the Oregon Health Licensing Office.

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Microblading – What To Look for Before You Buy

Allied Beauty Experts prides itself on continually being on the forefront of the latest and greatest spa, salon, and medispa treatments. By far the most popular treatment for the past year has been microblading. So what should you look for in a training program and practice? Here’s three topics all current and potential microblading technicians should review before they buy.

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Insurance Agents – So What Exactly Is A Medispa?

Our Basic Coverage (Medispa I) is where all of our medispas begin. These places are nice, often luxurious spas often run by a Physician or qualified staff overseen by a Physician. What makes them different from a normal day spa is the level of invasiveness you’ll find. These locations provide injections like Botox or Dysport, dermal fillers like Bellafil, vitamins and collagen, more potent chemical peels, and stronger dermaplaning. These medispas also use their lasers in more invasive procedures than basic laser hair removal.

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Microblading is BOOMING

By far the fastest growing trend in our industry was the rise of a form of permanent cosmetics called microblading. Since last Spring, we have received at least 20-30 insurance requests per month from estheticians who are either adding microblading to their current menu or who are starting their own business venture.

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Workplace Wellness – Our Office Float Tank

I recently read a LinkedIn post from someone getting into floating and wanted to share my experience of having one in our office. I have always been interested in wellness treatments like this – after all, that’s the industry in which I’ve built my business – so when I began to read a bit more about sensory deprivation I had to get one. About two years ago, I installed one in our office and we all use it, for personal and professional reasons.

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